Sarah Macdonald

Sarah MacDonald


Contact Details


Development Agent

Sarah Macdonald

I am a project manager with 30 years’ experience and a proven track record in tourism, regeneration, and event management.  Since moving to the Scottish Borders twenty-five years ago, projects have included a National Lottery project “Land of Creativity” and two LEADER funded projects: The New Ways Events Innovation Scheme, supporting local event organisers and communities; and Visit Tweed Valley, a project which developed the Tweed Valley brand and opportunities to become a world class activity centre.  In addition, I have also held marketing and events posts at the historic properties of Traquair House and Floors Castle.

More recent tourism projects have had an emphasis on regeneration: Made in Hawick, a tourism initiative celebrating and capitalising on the manufacturing calibre of Hawick; and Selkirk Means Business the first Business Improvement District for the Scottish Borders.

I joined SSDA in 2020 as a Development Agent and continue in this role leading on a number of projects including literary tourism and the South of Scotland Thistle Awards as well as providing support to the Locally-Led Destination Development initiative.