The future success of our activity, campaigns and developing the South of Scotland into a leading first class destination relies on your business getting the absolute most from us as your DMMO for the South of Scotland.

Below you will see events that are currently in the calendar with more coming soon. Please note our events will be a combination of virtual webinars/workshops and where possible face to face due to the current circumstances.

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Scotland’s Tourism Industry Conference

24th November 2021 @ 9:30 am - 25th November 2021 @ 5:30 pm

Scottish Tourism Alliance Conference

For the first time, four industry partners Scottish Tourism Alliance (STA), the Association of Scottish Visitor Attractions (ASVA), HIT Scotland (Hospitality Industry Trust) and Scotland Food & Drink have come together to host an industry conference that is designed to help all in tourism.

The conference will take place at the Edinburgh EICC on 24th and 25th November and also online for those unable to attend in person.

This will be the first opportunity in over 18 months for Scotland’s tourism community to come together to reconnect, learn, share knowledge, inspire each other and celebrate our almighty achievements in all that we have done as an industry to navigate our way through the toughest period imaginable.

Delivered and hosted jointly by the Scottish Tourism Alliance (STA), the Association of Scottish Visitor Attractions (ASVA), HIT Scotland (Hospitality Industry Trust) and Scotland Food & Drink, this two day hybrid event has been shaped around the pillars and priority areas of Scotland’s Future Tourism Strategy, ‘Outlook 2030‘ – our passionate people, our thriving places, our diverse businesses and our memorable experiences.

The event will bring together an exciting range of industry relevant speakers to deliver the most important insights, advice and inspiration we need as we move through the pandemic towards recovery and to what has become a very different landscape.

The event is a ‘do not miss’ for all working at every level, in every part of tourism, from bars, restaurants, hotels to visitor attractions, food and drink businesses, inbound tour operators, the adventure sector, self-catering businesses, transport, suppliers and more; tourism is everyone’s business and almost every sector has been touched by the impact of the pandemic on Scotland’s tourism industry.

This is our opportunity to recover together and hear from the people who can guide us along the best possible path, propelled by renewed energy and inspiration to do so with the ambition that we all hold for the future of Scotland’s tourism industry.

Food tourism, a key driver for Scotland’s tourism industry recovery is the flavour for our conference social event this year. Join us in the EICC’s Cromdale Hall immediately after the first day’s conference programme, as guests of Scotland Food & Drink.

We’ll join around 250 food and drink producers and colleagues from our vital supply chain for informal networking, drinks, canapés and some light entertainment; a much awaited event and a great opportunity to catch up, connect, re-connect, unwind and have some fun after a day of insights.

We are now busy in planning mode to bring the event programme together – running order and full programme details will be coming soon.

Ticket prices range from £18 – £238.

Book now to secure your place at this exciting event- click here.


24th November 2021 @ 9:30 am
25th November 2021 @ 5:30 pm
Event Category:


Edinburgh International Conference Centre
150 Morrison Street
Edinburgh, EH3 8EE
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