The future success of our activity, campaigns and developing the South of Scotland into a leading first class destination relies on your business getting the absolute most from us as your DMMO for the South of Scotland.

Below you will see events that are currently in the calendar with more coming soon. Please note our events will be a combination of virtual webinars/workshops and where possible face to face due to the current circumstances.

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Search Engine Optimisation (SEO) for tourism businesses – Part 2

4th August 2021 @ 11:30 am - 1:00 pm


If you joined part one of this two part series you will have learnt how search engines work, and how to find the keywords people are searching for.

In part two, these keywords will be put to work. You’ll be shown:

  • How to map your keywords and exactly where you should be using them on your site and throughout your content
  • How to take a deeper look into Google my Business, how to optimise your page and also how to create links to your site and why you need them
  • How to use Google Search Console and Google itself to implement a simple, six step plan to bring everything together giving yourself the best chances to increase your position in search results
  • How to avoid penalties on your site, how to check for them and how to keep up with what’s going on in the world of SEO

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.