As Scotland’s Year of Stories comes to a close, we invite you for to join us and tell us your story, to share and develop your experiences.

• Want to know the difference between an Experience and a Product?
• Keen to understand how to tell a good story?
• Craving for headspace to develop an offer?
• Looking for guidance on next steps and marketing opportunities?
• Wish to collaborate with like-minded businesses?

Then please join Sarah Macdonald, SSDA and Kathleen Cronie, Mostly Ghostly as they take you on a journey. Along the way you’ll understanding what an experience is, drill down on some case studies, brainstorm your own visitor experiences and leave with a plan and a product (almost!) ready to promote to your visitors and the Travel Trade.

Be ready to discuss the online opportunities and learn how to attract the Travel Trade with Morag Anderson from SSDA. And like all good parties, you’ll receive your own goodie bag:

• A “Working with the Travel Trade” toolkit
• An Experiences Guide
• Access to photos from the SSDA image library

We are holding two workshops, one in Galashiels the other in Dumfries, and both are being hosted by our Stories Start Here champions: Moat Brae and the Great Tapestry of Scotland! Hear how both Visitor Attractions developed their own experiences for Scotland’s Year of Stories and appeared in the highly acclaimed Tales from the South of Scotland Travel Trade brochure.

The South of Scotland, recently recognised as Lonely Planet’s Best in Travel 2023 for it literary and historic links, leads the way with literary tourism and this workshop is designed to support businesses celebrate and get involved.

BOOK NOW!

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