SOUTH OF SCOTLAND SUPERCHARGED IS READY TO GO

The future success of our activity, campaigns and developing the South of Scotland into a leading first class destination relies on your business getting the absolute most from us as your DMMO for the South of Scotland.

Below you will see events that are currently in the calendar with more coming soon. Please note our events will be a combination of virtual webinars/workshops and where possible face to face due to the current circumstances.

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Understanding Data in the Tourism Industry

14th January 2021 - 31st January 2021

Free

Discover how data can be used to drive business decisions

Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.

On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed on the FutureLearn website.

 

What topics will you cover?

 

Week 1: The importance of data to your business

Week 2: Using data to make your business more robust

Week 3: How to improve business productivity through data

Week 4: Tools to help you make the most of your data

Week 5: Data beyond your own business – data collaboration

Details

Start:
14th January 2021
End:
31st January 2021
Cost:
Free
Event Category:
Event Tags:
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Organisers

Edinburgh Napier University
Scottish Enterprise