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Understanding Data in the Tourism Industry

Thursday 14th January - Sunday 31st January

Discover how data can be used to drive business decisions

Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.

On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed on the FutureLearn website.

 

What topics will you cover?

 

Week 1: The importance of data to your business

Week 2: Using data to make your business more robust

Week 3: How to improve business productivity through data

Week 4: Tools to help you make the most of your data

Week 5: Data beyond your own business – data collaboration

Details

Start:
Thursday 14th January
End:
Sunday 31st January
Cost:
Free
Event Category:
Event Tags:
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Website:
https://www.futurelearn.com/courses/data-in-tourism

Organisers

Edinburgh Napier University
Scottish Enterprise

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