The South of Scotland Destination Alliance (SSDA) is the strategic Destination Management and Marketing Organisation for the South of Scotland, encompassing Dumfries and Galloway and the Scottish Borders.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
The specific benefits for businesses opting to join SSDA directly are:
Business listing on Scotland Starts Here App & Website – a visible, go-to platform for the south with a marketing budget of £500,000 per year over the next 5 years.
A dedicated local SSDA Development Agent for on the ground accessible support and engagement.
Be listed in our supplier directory launched in 2021, will help strengthen the local supply chain.
Receive updates on Covid-19 recovery planning, guidance, and opportunities to engage in training, networking, marketing, and product development to help boost your resilience and growth.
Reach audiences outside the scope of your regular marketing activity – To gain wider exposure for your business through SSDA’s greater resource.
Access to specific data, trends, and insights – Equip your members to make more informed business decisions.
Use of SSH Logo with brand guidelines enhancing your business profile through the SSDA platform.
Business & Product Development
Exclusive access to product development/FAM trips and networking events (non-members pay), interactive speed networking with other tourism businesses in the destination to enhance local product knowledge which will encourage visitors to stay longer and spend more money across the business network in your area.
Access to 1-2-1 product development advice and opportunity to engage in design-led product development workshops for your sector to optimise the potential of your business through innovation and soundboard ideas.
Access to discounts from industry service providers – providing you with more resources to spend where you want to.
Access to free/discounted business support and training with 1-2-1 advice; supporting you to make more informed business decisions.
Opportunity to be involved in regional PR, press trips and editorial referrals, Familiarisation trips and blogger campaigns which will elevate your business profile and help you to access new audiences.
Visibility at national and international trade events such as VS Expo through Scotland Starts Here – elevating your business profile and reaching new trade audiences that can increase visitor numbers.
Business to Business Portal access for referrals, advice, sharing good practice – an opportunity to soundboard and benchmark your ideas to stay competitive.
Networking with other tourism businesses and suppliers to optimise mutually beneficial collaborative opportunities.
Direct members will receive a 50% discount to events / training / webinars which is a cost effective way to receive benefits.
The paid for opportunities noted below will be sent to you directly as a member. You can decide what to take part in based on what is suitable / relevant to your business. At that time, you will be provided with the details and costs. This gives you flexibility to only pay for what is relevant to you at that time.
If you are a charitable trust you will receive a 20% discount on the individual business / operator pricing depending on which tier you fall into.
Discounted Paid For Opportunities will include i.e.:
(You will be notified by email as and when these opportunities become available)
Be involved in regional PR, press trips and editorial referrals, media and travel trade FAM trips and bloggers.
Be featured in consumer and trade itineraries.
Feature in Scotland Starts Here landing pages, blogs, social media, and campaigns.
To feature in Scotland Starts Here curated content marketing and social media activity.
To attend travel Trade workshops, trade education, trade sales and 1:1 surgeries with our travel trade specialist.
To have visibility at regional and national trade events such as VS EXPO.
To utilise partner consumer databases (subject to GDPR).
To take part in / get digital improvement and assessments for your business.
To get discounted accredited online destination and customer service training for your staff.
Attend training / workshops / events – for example: business engagement education on ‘being online bookable’, digital training, product development and innovation workshops (1-2-1 / group sessions) etc