The specific benefits for Industry Partners B2C opting to join SSDA are:

General

• Use of the SSH logo with brand guidelines (for the use on your b2c channels / communications) – To show your visitors that you engage with the common goals of the wider tourism network and destination.
• Your collection will get a listing on Scotland Starts Here website and App – to boost the value of membership to your group and put the South of Scotland on the map. *Each property in the South of Scotland in your collection will have its own listing and be managed by yourself.
• An agreed point of contact for your Collection will be added to our contact database to receive updates on Covid-19 recovery planning, guidance, and opportunities to engage in training, networking, marketing, and product development. Providing you with clear regular comms regarding relevant opportunities to build resilience and growth.
• Reach audiences outside your regular marketing activity- To gain wider exposure for your members business through SSDA’s resources.
• Access to destination specific data, trends, and insights – Equip your members to make more informed business decisions.
• Discounted tickets for the annual Summit for you and your collection – A cost effective way to access benefits.
• Opportunity to access the paid for opportunities as noted below at a discounted rate to support your members business to make increasingly informed business decisions by tapping into the range of activities being created by us after having listened to you and in what your collection of properties / products need.
• Discount for batch orders of SSH Merchandise In 2021 Enabling to cost effectively support the visible profile of the south of Scotland through a common message.
• Access to discounts from professional industry service providers – Adding great value for collection by providing each of them with resource – to spend their money elsewhere.
• Networking with other tourism businesses and suppliers – Offer your staff broader access to mutually beneficial collaborative opportunities.

NOTES:

• Staff members of tourism groups/projects/initiatives will receive a 25% discount to events/ training / webinars added value to your own membership.
• The paid for opportunities noted below will be sent to your nominated contact to cascade where appropriate. They can decide what to take part in based on what is suitable / relevant to that site. At that time, they will be provided with the details and costs.

Discounted Paid For Opportunities will include  i.e.:

• Be involved in regional PR, press trips and editorial referrals, media and travel trade FAM trips and blogger campaigns.
• Be featured in consumer and trade itineraries.
• Feature in Scotland Starts Here landing pages, blogs, social media, and campaigns.
• To feature in Scotland Starts Here curated content marketing and social media activity.
• To attend travel Trade workshops, trade education, trade sales and 1:1 surgeries with our travel trade specialist
• To have visibility at regional and national trade events such as VS EXPO
• To utilise partner consumer databases (subject to GDPR)
• To take part in or get digital improvement assessments for your business.
• To get discounted accredited online destination and customer service training for your staff.
• Attend training / workshops/ events – for example: business engagement education on ‘being online bookable’, digital training, product development and innovation workshops (1-2-1 / group sessions) etc.
• Get discounted tickets for conferences.

The specific benefits for Industry Partners (B2B) opting to join SSDA are:

General

• Use of the SSDA Logo for b2b channels only showing you are a member / associated with the SSDA.
• SSH logo with brand guidelines for b2c channels only (for the group and your business members) – For your members that have consumer facing tourism websites / online channels for them to demonstrate they engage with the common goals of the wider tourism network and destination.
• An agreed point of contact for your lead contact within your organisation – They will be added to our contact database to receive updates on Covid-19 recovery planning, guidance, and opportunities to engage in training, networking, marketing, and product development. Providing you with clear regular comms regarding relevant opportunities for your members to build resilience and growth.
• Access to destination specific data, trends, and insights – Equip your members to make more informed business decisions.
• Discount for batch orders of SSH Merchandise In 2021 Enabling your members to cost effectively support the visible profile of the south of Scotland through a common message.
• Access to discounts from professional industry service providers – Adding great value for your members by providing them with resource – to spend their money elsewhere.
• Networking with other tourism businesses and suppliers – Offer your members broader access to mutually beneficial collaborative opportunities.

NOTES:

• Business members of your organisation will receive a 25% discount to events/ training / webinars added value to your own membership where appropriate.
• The paid for opportunities noted below will be sent to your nominated contact to cascade to your members where appropriate. They can decide what to take part in based on what Is suitable / relevant to their business. At that time, they will be provided with the details and costs.
• This does not preclude members of a tourism group/project/Initiative from joining the SSDA as an individual member to take advantage of the additional benefits of an individual membership.

Discounted Paid For Opportunities will include  i.e.:

(where relevant and providing they are a tourism business / product / service not already linked with SSDA and another local tourism group.)

• Be involved in regional PR, press trips and editorial referrals, media and travel trade FAM trips and blogger campaigns.
• Be featured in consumer and trade itineraries.
• Feature in Scotland Starts Here landing pages, blogs, social media, and campaigns.
• To feature in Scotland Starts Here curated content marketing and social media activity.
• To attend travel Trade workshops, trade education, trade sales and 1:1 surgery with our travel trade specialist
• To have visibility at regional and national trade events such as VS EXPO
• To utilise partner consumer databases (subject to GDPR)
• To take part in or get digital improvement assessments for your business.
• To get discounted accredited online destination and customer service training for your staff.
• Attend training / workshops/ events – for example: business engagement education on ‘being online bookable’, digital training, product development and innovation workshops (1-2-1 / group sessions) etc.
• Get discounted tickets for conferences.

B2B Opportunities

• Exclusive access to product development/FAM trips and networking events (non-members pay), interactive speed networking with other tourism businesses in the destination to enhance local product knowledge – Which will encourage visitors to stay longer and spend more money across the business network in your area and help spread awareness of your work / goals.
• Access to 1-2-1 product development advice and opportunity to engage in design-led product development workshops for your sector – To optimise the potential of your business through innovation and to soundboard ideas.
• Access to discounts from industry service providers – More resource to spend where you want to.
• Access to free/discounted business support and training with 1-2-1 advice – Supporting you to make more informed business decisions.
• Networking with other tourism businesses and suppliers – Access to mutually beneficial collaborative opportunities.