Small Tourism Social Enterprises

With less than 5 staff and / or Less than 5000 visitors per year (based on 2019 figures)

The specific benefits for businesses opting to join SSDA directly are:

General

  • Business listing on ‘Scotland Starts Here’ App & Website – Visible go-to platform for the South with a marketing budget of £500,000 per year over the next 5 years.
  • A dedicated Local SSDA Development Agent for accessible on the ground support and engagement.
  • Be listed in our supplier directory which will launch in 2021 and will strengthen the local supply chain – Grow collaborative partnerships through relevant exposure of your business offering.
  • Receive updates on Covid-19 recovery planning, guidance, and opportunities to engage in training, networking, marketing, and product development – To help boost your resilience and support the achievement of your goals.
  • Reach audiences outside the scope of your regular marketing activity – Gaining wider exposure of your social enterprise through SSDA’s greater resource.
  • Access to specific data, trends, and insights – Allowing you to make more informed business decisions.
  • Use of SSH Logo with brand guidelines – Enhancing your profile through the SSDA affiliation.

Business & Product Development

  • Exclusive access to product development/FAM trips and networking events (non-members pay), interactive speed networking with other tourism businesses in the destination to enhance local product knowledge – Which will encourage visitors to stay longer and spend more money across the business network in your area and help spread awareness of your work / goals.
  • Access to 1-2-1 product development advice and opportunity to engage in design-led product development workshops for your sector – To optimise the potential of your business through innovation and to soundboard ideas.
  • Access to discounts from industry service providers – More resource to spend where you want to.
  • Access to free/discounted business support and training with 1-2-1 advice – Supporting you to make more informed business decisions.
  • Networking with other tourism businesses and suppliers – Access to mutually beneficial collaborative opportunities.

Discounted Paid For Opportunities will include  i.e.:

(You will be notified by email as and when these opportunities become available)

  • Be involved in regional PR, press trips and editorial referrals, media and travel trade FAM trips and bloggers.
  • Be featured in consumer and trade itineraries.
  • Feature in Scotland Starts Here landing pages, blogs, social media, and campaigns.
  • To feature in Scotland Starts Here curated content marketing and social media activity.
  • To attend travel Trade workshops, trade education, trade sales and 1:1 surgeries with our travel trade specialist.
  • To have visibility at regional and national trade events such as VS EXPO.
  • To utilise partner consumer databases (subject to GDPR).
  • To take part / be get digital improvement and assessments for your business.
  • To get discounted accredited online destination and customer service training for your staff.
  • Attend training / workshops / events – for example: business engagement education on ‘being online bookable’, digital training, product development and innovation workshops (1-2-1 / group sessions) etc
  • Get discounted tickets for conferences.
  • Digital Improvement and assessments.