Responsible Tourism Strategy 23

We welcome any business, community or individual who wishes to feed into the development of the South of Scotland’s new Responsible Tourism Strategy.

As agreed in the Delivery Plan of the South of Scotland’s Regional Economic Strategy (RES), all key agencies in the region are coming together in 2023 to develop and agree a single Responsible Tourism Strategy for the South of Scotland, with a clear Action Plan for successful delivery.

The South of Scotland Destination Alliance (SSDA), VisitScotland, South of Scotland Enterprise (SOSE), Scottish Borders Council and Dumfries & Galloway Council are all working together to support the development of the strategy. All involved are committed to ensuring the strategy and action plan are genuinely informed by, and owned by, local businesses and communities, as well as public agencies. To achieve this, we want the process of strategy development to be as inclusive and participative as possible.  

We invitied all organisations, communities and individuals interested in helping develop a thriving South of Scotland visitor economy to feed into the consultations which took place in August and September.  Our aim was to make the consultation as inclusive as possible, there there were a range of different ways to take part:

14  local area meetings facilitated by the SSDA

13 Thematic/ Sectoral digital Meetings

Online Survey 

Visitor Feedback 

1-to-1 digital meetings with key stakeholders

To help keep the process on track and support the strategy’s development, a small Advisory Group has been formed of local business leaders, key representative groups and other related agencies.

In the autumn, the first draft of the strategy and action plan will be published and we will have a second round of (mostly digital) consultations to get business and community feedback on this draft, before anything is finalised.

It is our target to have the process complete, and the strategy and action plan agreed by all parties, by the end of 2023.

  • The strategy development process will not be starting from scratch but rather will build on previous work and learning across the region, and will align well with ‘Scotland Outlook 2030’

  • The strategy will acknowledge and work within the current business context, while also looking forwards with ambition to identify new long-term, game-changing opportunities and new ways of working, which can help bring sustainable growth to the sector.

  • The strategy will aim to develop a sustainable, year-round tourism offering which enhances place and is driven by communities and businesses.

 

By having one, single tourism strategy we will be able to direct our shared capacity and drive for one collective purpose. This will remove possible duplication and confusion; allowing maximum impact for our region. Responsibilities and timescales will be made clear in the Action Plan, to ensure effective and timely delivery.

Through pro-active outreach and genuine open-minded consultation, we hope to tap into the rich expertise, experience and enthusiasm that exists across our region. We hope the result will be a strategy which is owned by, and delivers for, business and communities.