Chief Executive Officer
I’ve spent the last 20 years building strong and sustainable travel and tourism brands globally. I have seen the power of travel to transform destinations and change lives. I'm passionate about seeing it here by building the South of Scotland as an exciting tourism destination. From Eyemouth to Portpatrick, from Peebles to Gretna it is clear that responsible tourism sustains communities and creates jobs.
It's clearly been an incredibly tough year for the tourism sector. Myself and the team are here to accelerate the recovery. That recovery comes through bringing Dumfries and Galloway and the Scottish Borders together. Brand building is all about scale - We’re creating a new destination with awareness to bring substantial tourism spend to local communities, and that really excites me. We will build a world-class visitor experience attracting people to live, work, visit and invest in the area for many years to come.