The South of Scotland Destination Alliance (SSDA) is the strategic Destination Management and Marketing Organisation for the South of Scotland, encompassing Dumfries and Galloway and the Scottish Borders.
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The specific benefits for businesses opting to join SSDA directly are:
Business listing on ‘Scotland Starts Here’ App & Website – Visible go-to platform for the South with a marketing budget of £500,000 per year over the next 5 years.
A dedicated Local SSDA Development Agent for accessible on the ground support and engagement.
Be listed in our supplier directory launched in 2021, will help strengthen the local supply chain – Grow collaborative partnerships through relevant exposure of your business offering.
Receive updates on Covid-19 recovery planning, guidance, and opportunities to engage in training, networking, marketing, and product development – To help boost your resilience and support the achievement of your goals.
Reach audiences outside the scope of your regular marketing activity – Gaining wider exposure of your social enterprise through SSDA’s greater resource.
Access to specific data, trends, and insights – Allowing you to make more informed business decisions.
Use of SSH Logo with brand guidelines – Enhancing your profile through the SSDA affiliation.
Business & Product Development
Exclusive access to product development/FAM trips and networking events (non-members pay), interactive speed networking with other tourism businesses in the destination to enhance local product knowledge – Which will encourage visitors to stay longer and spend more money across the business network in your area and help spread awareness of your work / goals.
Access to 1-2-1 product development advice and opportunity to engage in design-led product development workshops for your sector – To optimise the potential of your business through innovation and to soundboard ideas.
Access to discounts from industry service providers – More resource to spend where you want to.
Access to free/discounted business support and training with 1-2-1 advice – Supporting you to make more informed business decisions.
Networking with other tourism businesses and suppliers – Access to mutually beneficial collaborative opportunities.
Discounted Paid For Opportunities will include i.e.:
(You will be notified by email as and when these opportunities become available)
Be involved in regional PR, press trips and editorial referrals, media and travel trade FAM trips and bloggers.
Be featured in consumer and trade itineraries.
Feature in Scotland Starts Here landing pages, blogs, social media, and campaigns.
To feature in Scotland Starts Here curated content marketing and social media activity.
To attend travel Trade workshops, trade education, trade sales and 1:1 surgeries with our travel trade specialist.
To have visibility at regional and national trade events such as VS EXPO.
To utilise partner consumer databases (subject to GDPR).
To take part / be get digital improvement and assessments for your business.
To get discounted accredited online destination and customer service training for your staff.
Attend training / workshops / events – for example: business engagement education on ‘being online bookable’, digital training, product development and innovation workshops (1-2-1 / group sessions) etc