The South of Scotland Destination Alliance (SSDA) is the strategic Destination Management and Marketing Organisation for the South of Scotland, encompassing Dumfries and Galloway and the Scottish Borders.

Impact of SSDA 

We are growing and reaching more visitors than ever before, our Scotland Starts Here impact in the last month is:

members of ssda

Social Media followers

Pieces of press coverage

press & media reach

people engaged with SSDA events or training

Join Scotland’s Fastest Growing Destination Marketing Organisation

Scotland Starts Here is our consumer facing brand, with half a million website visitors, over 25,500 app users, over 85,000 social media followers and a total reach of over 2.4 million.
By joining SSDA you will be listed on Scotland Starts Here and be part of an inclusive, supportive network which is powering the South of Scotland’s visitor economy.

SSDA is supported by the South of Scotland Economic Enterprise (SOSE)


How The SSDA Supports The Region

Membership of SSDA will bring a host of tangible benefits to individual businesses, local marketing groups, suppliers, events, and social enterprises. As a member you will benefit from:


Putting the South of Scotland on the map through ‘Scotland Starts Here’ and driving a sustainable increase in visitors to the area. This is done through the SSH Website, app and social media channels, as well as dedicated marketing campaigns and collaborative marketing campaigns with partners.


The SSDA helps businesses engage with their customers more effectively, improving customer communications, meeting evolving consumer expectation, and reaching audiences more effectively, with excellent online visibility and bookability.


The SSDA represents the industry at the highest levels with local and national government; it has a direct voice and real influence. The network also represents the South of Scotland at travel trade conferences, expos and events across the UK.


Fulfil business potential through innovation, collaboration, creativity, and diversification. We regularly run workshops and host local networking events to support businesses.

Join The SSDA Today

Membership of the SSDA is open to all tourism, hospitality and leisure businesses
and organisations across the South of Scotland.


Our Work Right Now

The SSDA is a small team of five staff members, working passionately to promote and develop the South of Scotland as a leading tourism destination, and to support hundreds of businesses and communities across our visitor economy. See exactly what we’re working on at any time. Explore our live mind-map shows the 50 different projects we’re actively driving forwards on right now, and watch monthly five-minute update videos by our CEO.

Our Bespoke Members

Our Latest News

The latest news from across the South of Scotland.

Dark Sky Network The Galloway and Southern Ayrshire Biosphere (GSAB) Partnership Board has established a Dark Sky Network sub-group, which the SSDA is part of, to promote and support the[…]

Read more

SSDA July Newsletter 2024

David Hope-Jones, CEO of the SSDA gives a quick 5-minute round up, while paddle boarding, of the latest work of the SSDA in supporting the tourism economy in the South[…]

Read more

Shortlist And New Award Unveiled For The Returning South Of Scotland Thistle Awards

The South of Scotland shortlist for the region’s second dedicated Thistle Awards has been unveiled alongside the announcement of brand-new award category     The shortlist for the South of Scotland’s[…]

Read more

Positive Signs Ahead At Official Launch Of Major Cycle Route Across The South Of Scotland

Businesses across the South of Scotland are welcoming the official launch of the now fully signposted 250-mile Kirkpatrick Coast 2 Coast cycling route Local cyclists and businesses celebrated the official[…]

Read more

Take your Family Time Traveling by Train to the Borders this Summer

Special ‘Kids Go Free’ deal at five major attractions, plus ScotRail’s ‘Kids for a Quid’ promotion, adds up to a fantastic value day out for the whole family   Trimontium Museum[…]

Read more

SSDA June Newsletter 2024

David Hope-Jones, CEO of the SSDA gives a quick 5-minute round up of the latest work of the SSDA in supporting the tourism economy in the South of Scotland and[…]

Read more