The South of Scotland Destination Alliance  (SSDA) was set-up in May 2020 and formally brought together the Scottish Borders Tourism Partnership and Visit South West Scotland to be the new region-wide, industry led organisation for tourism and hospitality marketing and destination development. 

The SSDA board comprises:

David Ibbotson

Chair SSDA

Knockinaam Lodge, Dumfries & Galloway

Vicki Steel

Director SSDA

Aikwood Tower, Scottish Borders

Douglas McMillan

Director SSDA

Stranraer Development Trust, Dumfries & Galloway

Patricia Picken

Director SSDA

Solway View Holidays, Dumfries & Galloway

Keith Mundell

Director SSDA

Johnstons of Elgin, Scottish Borders

Esther Tacke

Director SSDA

Galloway Cycling Holidays, Dumfries & Galloway

Matthew Wallace Jr

Director SSDA

Cairndale Hotel, Dumfries & Galloway

Sian Downes

Director SSDA

Strawberry Lemonade Events, Scottish Borders

John Henderson

Director SSDA

Born in Scotland, Scottish Borders