Sponsorship Opportunities

Vital to the success of our regional event is the support shown by the industry and partners.  By either sponsoring a category or offering in-kind support, you can take advantage of this unique opportunity to be recognised as a proud supporter of the tourism industry in the South of Scotland.  Raise your business' profile, find new opportunities for future collaborations and create introductions for further partnerships.

Thank you to our Sponsors and Partners

Headline Sponsor

As Scotland’s premier designer outlet, Caledonia Park brings luxury shopping to the region with over 45 renowned brands such as kate spade, POLO Ralph Lauren, Calvin Klein, Tommy Hilfiger, BOSS and Rituals, offering a diverse range of designer goods and food outlets to cater to every taste.

Caledonia Park is not just about fashion and luxury and takes pride in its commitment to sustainability,  earning the prestigious World Green Apple Awards. This dedication to eco-friendly practices reflects a desire to create a harmonious blend of style and environmental responsibility and to contribute positively to the local community within South Scotland.

Sponsor of Best Hotel Experience

Fishers, a K-BRO company, is the market leader for textile rental, industrial workwear and laundry throughout Scotland and the north of England. The Cupar-based company, established in 1900, cleans, irons and delivers more than two million items every week, providing linen rental, workwear hire and cleanroom garment services to the hospitality, healthcare, manufacturing and pharmaceuticals sectors. Fishers operates six sites in Scotland and the North of England. Fishers’ client base includes major hotel chains such as Travelodge, Hilton, Marriott and Leonardo, as well as prestigious venues such as the Balmoral Hotel,  Blythswood Square, Turnberry, Cameron House and the Crieff Family of hotels.

Sponsor of Best Visitor Attraction

At the heart of every compelling story lies a captivating narrative. Johnstons of Elgin have worked with natural, biodegradable fibres for over 226 years, producing luxurious, high-quality designs with a commitment to their local communities, sustainability, and the local and wider environment. The brand’s experienced craftspeople take their time to make products that last, with many skills passed down through generations. They marry delicate care and soft Scottish water with innovative technology, outstanding design and unrivalled craftsmanship, to deliver exceptional products they are incredibly proud of. As a living wage employer committed to the recruitment, development, and retention of young people in Scotland, Johnstons of Elgin are delighted to sponsor this category.

Sponsor of Best Outdoor or Adventure Experience

With our perfectly central location, The Cairndale Hotel is the ideal spot for exploring the local area, playing a few rounds of golf or enjoying a family holiday. Due to launch in Spring 2024, the Spa at The Cairndale Hotel is a new destination spa for the south of Scotland, offering treatments, spa days and wellness retreats in the heart of Dumfries.  Known as one of the friendliest hotels in Dumfries and Galloway, we are ready to welcome you with open arms.  

Our Partners

The Scottish Thistle Awards are delivered in partnership with VisitScotland, the South of Scotland Thistle Awards, the Highlands & Islands Thistle Awards (HITA), and the Aberdeen City and Shire Thistle Awards, supported by a panel of industry representatives.

For over 25 years the Scottish Thistle Awards have been honouring individuals, businesses, partnerships, and events for their innovation, excellence, and success in the hospitality and tourism sector.  In 2023 the South of Scotland Thistle Awards was created to build a strong regional identity and presence in the national Thistle Awards programme.

The Scottish Thistle Awards is based on 5 regional programmes. The regions that make up the regional programmes are:

  • Aberdeen City and Shire. Find out more by visiting this page.

  • Central & East Thistle Awards. Find out more by visiting this page.

  • Highlands & Islands Thistle Awards. Find out more by visiting this page.

  • West of Scotland Thistle Awards. Find out more by visiting this page.

  • South of Scotland Thistle Awards. Find out more by visiting this page.

The winners of each region will progress to the National Final awards ceremony to represent their region at a national level.


Delivered by South of Scotland Destination Alliance and supported by South of Scotland Enterprise