New Visitor Attractions Propositions

 The SSDA has a key role in developing the South of Scotland as a destination.  This ranges from supporting individual businesses and enterprises to build quality into the visitor experience, through to conceiving and developing major new propositions and visitor attractions to bring new visitors into the region.   

We are passionate about radically dialling-up our ambition as a destination and thinking innovatively and disruptively about how we can shake up the Scottish visitor experience to make the South a ‘must see’ part of Scotland. 

At present, for example, the SSDA is championing the development of: 

  • a game-changing new visitor attraction of international significance in Stranraer to leverage Scotland’s story of emigration;
  • the Scottish Dark Sky Observatory in the Galloway forest to leverage our dark sky status;
  • a major new attraction in the Scottish Borders leveraging our rich textile history;
  • a region-wide audio and augmented reality visitor experience, to leverage our amazing history.

There is a limit to how much we can share publicly at this stage but, be assured, the SSDA is working week-in, week-out to advance game changing new propositions for our destination, working closely with the local businesses and communities wherever we are permitted to.