Tag: Digital Skills

Search Engine Optimisation (SEO) for tourism businesses – Part 2

As Google constantly updates the way it presents information in search results, it’s more vital than ever to understand how to get your tourism business showing in the right way at the exact time your visitor is looking for it.

Search Engine Optimisation (SEO) for tourism businesses – Part 1

As Google constantly updates the way it presents information in search results, it’s more vital than ever to understand how to get your tourism business showing in the right way at the exact time your visitor is looking for it.

Tourism businesses: Use analytics to evaluate your digital platforms and get customers

Running a tourism business and want to know your customers better? Looking to find out if your online platforms and channels are effective? This webinar is for you.

Tourism businesses: Enhance your social media presence in 90 mins

Need to improve the effectiveness of your current social media presence or just want to understand where to start?

Tourism businesses: Managing your online reputation and why it’s even more important now

Join this webinar to learn how to proactively manage your businesses online reputation.

Make your tourism website work for your customers: Apply User Experience (UX)

Your website has never been more important for your tourism business. It’s probably the first stop for the majority of your customers in their journey towards spending money with you. So how can you make that customer experience and journey better for everyone?

Competitor Analysis – What are your tourism competitors up to?

Learn the basics of competitor research, a critically important task for any tourism business.

Tourism businesses – digital essentials for 2021

In this new webinar, VisitScotland and Business Gateway will look at the what you need to get right in your digital activity in 2021 to ensure you convert browsers into visitors.

Tourism and hospitality: developing technology skills for the future

This event will explore the importance and value of learning and acquiring skills in technology and the wide-ranging benefits for both personal and professional development.

Introduction to Blogging for Tourism

Learn the basics of blogging for tourism in this free webinar.