The South of Scotland Destination Alliance (SSDA) was set-up in May 2020 and formally brought together the Scottish Borders Tourism Partnership and Visit South West Scotland to be the new region-wide, industry led organisation for tourism and hospitality marketing and destination development.
The SSDA board comprises:

David Ibbotson
Chair SSDA
Knockinaam Lodge, Dumfries & Galloway

Vicki Steel
Director SSDA
Aikwood Tower, Scottish Borders

Douglas McMillan
Director SSDA
Stranraer Development Trust, Dumfries & Galloway

John Henderson
Director SSDA
Born in Scotland, Scottish Borders

Patricia Picken
Director SSDA
Solway View Holidays, Dumfries & Galloway

Keith Mundell
Director SSDA
Johnstons of Elgin, Scottish Borders

Esther Tacke
Director SSDA
Galloway Cycling Holidays, Dumfries & Galloway

Sian Downes
Director SSDA
Strawberry Lemonade Events, Scottish Borders

Isabel Rhodes
Director SSDA
Formally, Gretna Green, Dumfries & Galloway

Chris Walker
Director SSDA
The Selkirk Arms, Dumfries & Galloway