I’m delighted to take on the role of Marketing Manager. This allows me to play a larger part in our strategy to grow tourism in the South of Scotland. My experience over the past two years as Digital Marketing Coordinator has allowed me to build excellent relationships in the south and I look forward to building on these and forging new connections.
I’m especially passionate about building advocacy and brand recognition through storytelling – and in this Year of Stories, storytelling and South Scotland are just made for each other. I love the beauty of our landscapes and engaging people around the world in our stories.
Though I was born in Germany, my experience in tourism marketing is centred almost entirely around Scotland. I started my career in sales at small group tour operator Rabbie’s in Edinburgh. I went on to gain my MSc in Tourism Marketing at the university of Strathclyde in Glasgow, focusing on authenticity in tourism products and community involvement in developing destinations. My marketing career later took me to Abbotsford House.
I then joined Midlothian Borders Tourism Action Group in 2019, leading on the group’s ambitious digital plans, and coordinating everything from the social media presence to the successful launch of Scotland Starts Here. I am now excited to be a part of the team taking that success forward.