The South of Scotland Destination Alliance (SSDA) is the strategic Destination Management and Marketing Organisation for the South of Scotland, encompassing Dumfries and Galloway and the Scottish Borders.

Don’t miss our Annual Conference.

An exciting opportunity to spend the day with industry leaders, catching up on all the developments at SSDA, participating in workshops and networking till you drop!

We look forward to seeing you there.

The SSDA Team

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Get in touch to learn more about the sponsorship opportunities available at this year’s conference, giving your business the unique opportunity to gain exposure, raise your business profile and reach new audiences.  We have a range of options available – to discuss sponsorship packages in more detail, please get in touch with Suzanne Ezzi, Membership Services Manager.  Find more information on sponsorship opportunities here.

Agenda

March 15^th 2022 at Easterbrook Hall, The Crichton Trust, Dumfries

09h00-17h00

10h00   Welcome from David Ibbotson, Chairman

10h10   SSDA Strategy with Ross McAuley, CEO

10h40   Keynote speech from Simon Calder, Travel Journalist and Broadcaster, followed by a Q&A session

11h40   Networking break

12h00   Product and Destination Development for the South of Scotland with Linny Oliphant

12h45   Lunch and networking session

13h45   Breakout Sessions (each delegate can go to a max of 2 sessions)

• Food and Beverage Scotland Food & Drink
• Sustainability           Galloway and Southern Ayrshire Biosphere
• Travel Trade             Yvonne Wagoun with Beirhope Alpacas

15h15   Networking break

15h35   Place Branding and Marketing with the Union

16h15   Q&A session with a panel of industry experts (Rob Dickson from Visit Scotland, Jane Morrison-Ross from SOSE, Ross McAuley from SSDA)

16h55   Closing remarks by the Chairman

17h00   Scotland Starts Here! – safe journey home

*this agenda may be subject to change

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