2024 is the year to take cycling tourism up a gear...


With the launch of the Kirkpatrick C2C, South of Scotland's Coast to Coast route and welcoming the UCI 2023 World Championships, the South of Scotland is set to be the country's leading cycling destination. 


Business Guides


The Kirkpatrick C2C, South of Scotland's Coast to Coast

The Kirkpatrick C2C, South of Scotland’s Coast to Coast cycling route, celebrates Scotland’s rich history of innovation and the South’s key role in the creation of the bicycle. The on-road route offers 250 miles of uninterrupted joy for experienced cyclists from Stranraer on the west coast to Eyemouth on the east coast, passing through many of the South's villages and towns.

Make the most of the route for your business and promote it to your guests with our Guide to the Kirkpatrick C2C. It includes a breakdown of the route, helpful information on its background and story, as well as links to access images and promotional items.

Businesses can also tag themselves as on the route through Scotland Starts Here, as well as share their cycle-friendly offering through their listing. Download the guide for more information on how to get involved in the promotion of the route. 

UCI Cycling World Championships Business Guides - Scottish Borders.


Glentress Forest in the Scottish Borders hosted the world’s best MTB riders to tackle the MTB Marathon and MTB Cross-Country events - the South of Scotland welcomed the world!

Communities got involved and helped us make the events a huge success. Local businesses got behind the ongoing campaign promoting the events. 

Check out the below resources used for information and see how we to raised awareness around the UCI Cycling World Championships. 

How to get a slice of the action

As we gear up to officially launch the Kirkpatrick C2C, South of Scotland's Coast to Coast, and the legasy of the UCI World Championships, the South of Scotland is set to be the country's leading cycling destination. 

A series of 3 webinars supporting businesses to get the best from cycling opportunities.


  • Paula Ward, Economic Infrastructure Development Specialist, SOSE, Delivery Manager, South of Scotland Cycling Partnership Strategy and UCI Optimisation Plan
  • Steve Duncan, Senior North Region and Sectors Marketing Manager, Visit Scotland
  • Anne Massey, Business Advice Manager, Visit Scotland
  • Emilia Hanna, Head of Programme, National Cycle Network (Scotland), Sustrans

Cycling Started Here

The South of Scotland is set to be Scotland's leading cycling destination and we boast a hugely relevant USP (Unique Selling Point).

In 1839 Kirkpatrick Macmillan invented the pedal cycle in the village of Keir Mill, Dumfries & Galloway. Communities and tourism businesses across the South of Scotland are collaborating to celebrate Kirkpatrick Macmillan and develop cycle tourism. How can your business engage?

The second in a series of 3 webinars covering all you need to know to get the best from cycling opportunities.

  • Senga Greenwood - Development Officer, KPT Development Trust
  • Ian Barr - Principal Officer-Events, Dumfries & Galloway Council
  • Rich Rowe - Project Manager, GO Tweed Valley

Make your business cycle friendly.

As the South of Scotland becomes the country's leading destination for cycle tourism, providing cycle friendly infrastructure will ensure your business is welcome to ready cyclists and benefit from a surge in bookings this summer and beyond. Find out how SSDA marketing is gearing up for the summer of cycling across ScotlandStartsHere.com.

Hear from tourism businesses about how they have diversified to incorporate new tourism opportunities.

This is the third in a series of 3 webinars.

  • Vanessa Wegstein, Marketing Manager
  • SSDA Chris Walker, Proprietor Selkirk Arms Hotel
  • Patrick O'Shaughnessy, Industry Manager (Development), Visit Scotland