Visit Kelso has launched a new initiative to welcome visitors who are looking to focus on their self-care, in a bid to become Scotland’s Wellbeing Capital.
Responding to the growing trend of people seeking a wellness experience as part of their travels, Visit Kelso has engaged an army of Wellbeing Warriors, people who work in some of the town’s independent shops, cafes, restaurants, and visitor destinations, to inspire them to take time out of their itinerary and focus on themselves.
Melanie Allen, Interim Chief Executive of the South of Scotland Destination Alliance, said: “With wellbeing such an important issue and winter such a beautiful time to explore the Borders, it’s great to see local businesses coming together and working with Visit Kelso on launching this initiative.
“With its historic market square, the ruins of Roxburgh Castle nearby and beautiful walks along the water where the rivers Tweed and Teviot meet, Kelso already offers great ways to unwind, but having lots of local businesses collaborate like this to offer visitors extra ways to boost their physical and mental wellbeing is a wonderful idea.”
The SCHLOSS Roxburghe Hotel is supporting the campaign as part of the launch of their newly opened spa. The new facility is an oasis of calm that includes an outdoor heated infinity pool, and relaxation area located on the ground floor of the Estate House, overlooking the stunning landscaped gardens.
Visit Kelso aim is to show visitors that it is easy to look after their wellbeing when travelling, whether it is staying hydrated using free water bottles while cycling on some of the local routes or drinking a calming herbal tea while sightseeing Kelso’s Wellbeing Warriors are ensuring everyone in their town is taken care of during their stay.
Tina Newton, Visit Kelso volunteer said: “Wellbeing it at the forefront of everyone’s minds right now; we felt it was important to come together as a town to show both locals and visitors that there are quick and easy ways to take better care of yourself.”
With wellness tourism growing in popularity, Kelso is hoping to become a household name within that community.
As Melanie Allen said: “We hope it makes visitors feel great and inspires more people to visit Kelso and get to know the Borders and the South of Scotland region.”