The South of Scotland Destination Alliance (SSDA) is the strategic Destination Management and Marketing Organisation for the South of Scotland, encompassing Dumfries and Galloway and the Scottish Borders.
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Event Organisers / Stand-alone events will receive various standard benefits including:
Event to be listed on ‘Scotland Starts Here’.
Flagship events on the ‘Scotland Starts Here’ website.
‘All’ events will be listed on the app.
A dedicated Local SSDA Development Agent who can provide insight and context to support community and local business engagement with your event.
Be listed in our supplier directory to encourage and enhance the local supply chain – Increase exposure to potential collaborative partnerships and local contracts.
Access to Events Directory services / support / how to deliver an event in the South of Scotland – Invaluable insight, context and resource to guarantee you maximise the success of your event.
Promote your event/s to the tourism businesses in the South of Scotland so they in turn promote to their visitors – Extend your promotional reach through the endorsement of member businesses in order to increase event attendance and support.
Opportunity to access our members via our communication channels (e.g. B2B newsletters, local business events, roadshows, and workshops) – Raise the profile of your event within a membership who’s endorsement can provide key exposure and to champion your event amongst their own markets.
Opportunity to make member specific offers and provide discounts – Effectively market your event through targeted incentives for members who can champion your event to a wider audience.
Opportunity to have a presence and provide sponsorship at events and local events – Focus exposure to support the growth of your event attendance.
Reach audiences outside the scope of your regular marketing activity – Extend your reach to support the growth of your event attendance.
Access to specific data, trends, and insights – So you can make more informed business decisions.
Use of SSH Logo with brand guidelines – Enhanced exposure by affiliation with SSH campaign activity.
We would also welcome discussions with individual event organisers to explore how we can create bespoke packages to collaborate and promote both your events, and the South of Scotland as a tourism destination.
Please email Jemma Reid, Project Manager – email@example.com