GETTING THE MOST OUT OF MARKETING OPPORTUNITIES
Whether you're looking to take your business to the next level with marketing insights, are looking to reach new target groups or want to make the most of Scotland Starts Here for your business.
Browse recordings and presentations of webinars held by SSDA and its partners that can take your plans to the next level.
Maximising your digital performance with GA4 and content marketing
This joint webinar with Creatomatic and SSDA used insights from Scotland Starts Here, the destination promotion campaign for the South of Scotland, to demonstrate how to set up key events on GA4 and gather insights from these to inform business and marketing decisions.
This webinar offers an introduction on:
- How to enable enhanced measurement and set up custom events
- Utilising the features of GA4
- The value in customising your GA4 dashboard
- The importance of using custom campaign URLs to track performance
- Why your online content matters
- How to use GA4 insights to inspire your content
- Utilising content from other sources to promote your business
