Introducing the South of Scotland Destination Alliance (SSDA), the new industry-led management and marketing organisation for the South of Scotland (inc. Dumfries and Galloway and the Scottish Borders).
Following the recent announcement about our £2.7m funding award from the newly formed South of Scotland Enterprise (SOSE) we are ready to go! This funding has provided us with a huge opportunity and is the first step to realising our ambition to develop the region into a year-round, first class destination, growing tourism spend in the region to £1bn by 2030.
From the outset, the SSDA programme is focused on supporting the tourism, leisure and hospitality industry and building our membership community across the region. Initially, this will be focused on recovery post Covid-19, but will also include business, product and skills development programmes, travel trade programmes and consumer destination marketing campaigns. All with the aim of becoming self-sustainable through memberships, sponsorships, partnerships and commercial agreements, within five years.
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